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Mercedes assigns American actor Bradley Cooper to promote the all-new Electric G-Class.

Cooper will star in a short film to showcase the essence of the G-Class brand through a dramatic action sequence.

The Mercedes-Benz G 580 with EQ Technology (Electric G-Class) is the first fully electric variant of the timeless off-road.

Mercedes-Benz has employed the services of American actor and film director, Bradley Cooper, to help promote the G 580 with EQ Technology, which is the first fully electric variant of the timeless offroad icon.

The Hollywood superstar – a passionate G-Class driver for years – will star in a short film to showcase the essence of the G-Class brand through a dramatic action sequence.

Titled “The Rise of Electric,” the global brand campaign, which started on September 13th 2024, will run across most global brand channels of Mercedes-Benz and the G-Class.

“The G-Class has been a part of my life for nearly 20 years. For me, it’s always been more than a car: it’s been a companion on every adventure,” said Bradley Cooper.

“Bradley Cooper was a natural choice for this world premiere and campaign as he is a longstanding fan of our iconic G-Class. As part of our beloved G-family, Bradley is a true inspiration for crossing limits,” said Bettina Fetzer, Vice President Communications & Marketing, Mercedes-Benz AG.

The all-new 2025 Mercedes-Benz G 580 with EQ Technology celebrated its world premiere in April 2024, with two simultaneous launch events in Los Angeles and in Beijing.

Powering the off-road-ready electric SUV are four electric motors with a total output of 579 horsepower and 859 lb-ft of torque, and a 116.0 kWh battery pack, which allows up to 473 kilometres (294 miles) on full charge.